What I've Done
I am a Singapore-based UX designer who understands the entire website development process, from wireframing to front-end coding. I have worked in agency and client-side with experience on B2C and B2B brands.
Salesforce.com for Small-Medium Business
Salesforce.com for SMB educates small business owners on how to achieve success with Salesforce products. I led the design process of salesforce.com Small-Medium business website from requirement gathering, wireframe to final mock up design. The final design is a result of business requirements gathered from multiple stakeholders and A/B testing on various parts of the site.
Full site (.pdf)
Web Forms UX Optimization
At Salesforce.com, web forms are the main source of leads. I was responsible for optimization to drive Form Completes, which includes research, hypothesis generation, test case prototyping and A/B testing. In the end, my improvements resulted in +22% in Form Completes and became part of the forms best practices across the company worldwide.
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Heineken Green Room Redux
Heineken Green Room is a pop-up underground music event, held in exclusive unconventional venues. As such we needed a website that is unusual yet still functional. I was tasked with the entire website development - from interaction concept, website design and front-end coding - all of which had to be done within three days.
Salesforce1 World Tour
A landing page for a major customer event in Melbourne. I was responsible for wireframe and design. We had a tight deadline and anticipated ever-changing last minute updates. So, during the design process I kept in mind to design elements / UI that helps development process, without sacrificing the overall site and mobile experience.
Full site (.jpg) Mobile (.jpg)
A post-event page for a major customer event in Sydney with 11,000+ attendees. I was tasked with entire design and front-end development. We had a tight deadline of 1.5 weeks and scheduled multiple releases throughout the event. Regardless, we were able to deliver on time while satisfying business requirements.
Redesigning the trains.jp iOS App
While planning for my trip to Tokyo, I realized the only free English train planner I can find is stunningly basic. So I re-designed the app. Here are the result and my thoughts.