Melissa Hie

Melissa Hie

I'm a UX Designer based in Singapore. I can <code> too.

What I ♥ Doing

Companies: Publicis, iris Worldwide, Salesforce.com, Adobe

More on LinkedIn

What I've Done

I am a Singapore-based UX designer who understands the entire website development process, from wireframing to front-end coding. I have worked in agency and client-side with experience on B2C and B2B brands.


Salesforce.com for Small-Medium Business

  • Responsive Design
  • UX Design
  • A/B Testing

Salesforce.com SMB Site

Salesforce.com for SMB educates small business owners on how to achieve success with Salesforce products. I led the design process of salesforce.com Small-Medium business website from requirement gathering, wireframe to final mock up design. The final design is a result of business requirements gathered from multiple stakeholders and A/B testing on various parts of the site.

Full site (.pdf)


Web Forms UX Optimization

  • UI Design
  • UX Research
  • A/B Testing

Salesforce1 World Tour

At Salesforce.com, web forms are the main source of leads. I was responsible for optimization to drive Form Completes, which includes research, hypothesis generation, test case prototyping and A/B testing. In the end, my improvements resulted in +22% in Form Completes and became part of the forms best practices across the company worldwide.

Contact Me for info


Heineken Green Room Redux

  • UI Design
  • UX Design
  • Front End

Heineken Green Room Redux

Heineken Green Room is a pop-up underground music event, held in exclusive unconventional venues. As such we needed a website that is unusual yet still functional. I was tasked with the entire website development - from interaction concept, website design and front-end coding - all of which had to be done within three days.

View Site


Salesforce1 World Tour

  • UI Design
  • UX Design
  • Responsive Design

Salesforce1 World Tour

A landing page for a major customer event in Melbourne. I was responsible for wireframe and design. We had a tight deadline and anticipated ever-changing last minute updates. So, during the design process I kept in mind to design elements / UI that helps development process, without sacrificing the overall site and mobile experience.

Full site (.jpg) Mobile (.jpg)


Salesforce.com CeBIT

  • UI Design
  • UX Design
  • Responsive Design
  • Front End

Salesforce CeBit

A post-event page for a major customer event in Sydney with 11,000+ attendees. I was tasked with entire design and front-end development. We had a tight deadline of 1.5 weeks and scheduled multiple releases throughout the event. Regardless, we were able to deliver on time while satisfying business requirements.

View Site


Redesigning the trains.jp iOS App

  • Mobile
  • UI Design
  • UX Design

trains.jp app mock

While planning for my trip to Tokyo, I realized the only free English train planner I can find is stunningly basic. So I re-designed the app. Here are the result and my thoughts.

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What I Instagram

On May 2014, I started an Instagram that combines my love for food and travel, called @GirlEatWorld. It has since gained a following of over 139,000+ (130k within first year)

@GirlEatWorld Travel Blog

That's all Folks!

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